What is 10-Free?

We're committed to creating safe nail, nail care, and beauty products.

Meet the Just Say No List, a group of 10 harmful, or unethical ingredients that we're committed to never using.

Here's the what and why!

Toluene can cause temporary symptoms such as headaches, dizziness and nausea when inhaled. Chronic exposure may lead to lasting neurological effects. Toluene is a common solvent that dissolves other ingredients in nail polish.

Formaldehyde may cause skin irritation and allergic reactions. In conventional nail polishes, it is used to bond with keratin to harden nails and effect adherence.

Formaldehyde Resin may cause skin irritation and allergic reactions. It is used to reduce chipping and enhance the finish of conventional nail polishes.

Dibutyl Phthalate (DBP) causes reproductive toxicity. Some nail polishes use it to increase flexibility of nail polish after drying.

Camphor is toxic if ingested and longer term exposure may cause liver damage. It is commonly used in nail polish to increase flexibility and enhance the finish.

Xylene exposure may cause headaches, dizziness, and nausea. It is used as a solvent to dissolve other components of the nail polish, evaporating as polish dries.

Ethyl Tosylamide is banned in the EU because of its molecular similarity to some antibiotics. There is concern that exposure to Ethyl Tosylamide could help the evolution of antibiotic-resistant bacteria. It helps to level nail polish on the nails and adds flexibility to the formula. 

Triphenyl Phosphate may be toxic to reproductive and endocrine systems and is highly toxic to aquatic life. It is used in conventional nail polish to reduce chipping.

Parabens are potentially linked to a number of conditions including breast cancer, skin reactions, and increased sensitivity to UV radiation. They are common preservatives that help extend the life of polish in the bottle.

Animal-Derived Ingredients are not harmful to humans, but we prefer to make our products without killing other living beings. Animal-derived ingredients are often used for pigments in nail polish.